Green market leadership position wide open in many fast-moving-consumer-goods (FMCG) categories
Green market leadership position wide open in many fast-moving-consumer-good (FMCG) categories
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Susan Harris
Apr 221 min read
Higher sales growth maintained by consumer products with green claim branding
McKinsey-NielsenIQ February 2023 report shows higher sales growth maintained by consumer products with green branding
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